Satisfies Need Instantly
Moment marketing helps to meet customer expectations immediately as it instantly provides information to the customer when they search about something.
With ever changing online marketing trend and consumer expectations, moment marketing is one of the most recent and interesting development been around for last few years. Take the best advantage of any recent event and turn it into an advertisement.
Moment Marketing also referred to as "real-time marketing" is reaching the right person at the right place, at the right time. It requires efficiency and rapid reaction.
Different moments takes place when people go online on their devices to search for any information.
Get any information at your fingertips. You are listening a song but unable to recognise the singer. To get an answer you would "Google it!"
Consumers search nearby places on their mobile devices for having meals, shopping and tourist attractions. They get a list of location based places to visit.
Consumers search for recipe and crafts video using words “how to”. Search related to “How to” are growing 70% year over year and you need to be there for them.
People want to make online purchase. They search on their smartphone and can make decision and immediately purchase any product.
Moment marketing helps to meet customer expectations immediately as it instantly provides information to the customer when they search about something.
The customer who want to buy something will search and your immediate presence with limited time offer will encourage them to take quick action.
While running an online promotion and posting pictures of happy customers, you can attract more audience who are interested in your offer.
Moment marketing especially through social media helps to engage more customers as you post relevant content in your blogs, articles and post.
You get a better understanding of what your target audience is looking for based on their questions and comments and increase audience by altering your post.